Europe will Get Spotify Direct Audiobook Purchases and Subscription Freedom from this March

March is set to bring a wave of change for music enthusiasts and bookworms in Europe. Spotify, the popular streaming platform known for its vast music library, is now venturing into the world of audiobooks and offering the option to purchase them directly within the app, bypassing the usual App Store fees. This move is driven by two key factors: the introduction of audiobooks and the implementation of Europe’s Digital Markets Act (DMA).

Audiobooks Arrive on Spotify in Europe

For many people in Europe, finding time to read a book can be a challenge, which is where audiobooks come in. However, accessing audiobooks in Europe has often meant dealing with multiple platforms and subscription fees. Now, Spotify is stepping in to become the go-to destination for audiobooks, allowing users to seamlessly switch from music to audiobooks within the familiar Spotify interface. This move aims to open up a new world of literary adventures for music lovers who may not have considered audiobooks before. While currently limited to a few countries, Spotify’s audiobook offering is set to expand across Europe in March, making it the first major music streaming platform to offer audiobooks on such a large scale.

In-App Subscriptions and the App Store

The new EU DMA, effective from March 7, 2024, allows Spotify to offer subscriptions and purchases directly within its app without having to pay the 30% App Store commission. This could potentially lead to lower subscription fees for users in Europe and more revenue for Spotify to invest in content and features.

Personalized Audio Experience

With the addition of audiobooks and in-app subscriptions, Spotify aims to provide a more personalized audio journey for European listeners. The platform will use its data-driven approach to recommend audiobooks based on users’ music preferences and offer exclusive deals and promotions within the app.

Spotify’s Future Vision

Beyond audiobooks and in-app subscriptions, these changes hint at Spotify’s broader vision to become the ultimate audio platform, encompassing podcasts, live events, and video content. By hosting and monetizing diverse audio formats within its app, Spotify aims to become the top choice for global audiences.

Implications for the Audio Landscape

Europe’s embrace of audiobooks and in-app subscriptions could lead to fairer App Store policies globally, increased competition and innovation in the audio streaming industry, and a wider range of high-quality audio content available to all. This move also presents a challenge to existing audiobook platforms, potentially leading to more competitive pricing and diverse offerings.